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Search Headlines & Links: Feb. 5, 2007

newcomb-kevin
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Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Super Bowl Ads – Where's the URL?
    There have been some good reviews of this year's always-anticipated Super Bowl ad crop, but the “URL visibility factor” did not rank so well.
  • Yahoo Ad Ranking System Now Live
    Today's the day, as any search marketer not living under a rock for the past few months knows. Yahoo's flipping the switch on its new ad ranking model, so that bid price is no longer the sole factor in determining ad positions.
  • Stone Temple Interview with Jim Sterne
    The Web analytics luminary shares his tips for new marketers, rules for success, and thoughts on the state of the industry.
  • Krillion Joins the Online Shopping Space
    Today, Krillion launched with a focus on local search for big box retailers. More specifically, it is going after buyers for "considered purchase" items.
  • Graywolf Owns Local Search This Week
    Michael Gray, aka Graywolf, plans to post 20 interviews with local search marketers this week.
  • Nielsen to Acquire Remaining Shares of NetRatings
    The Nielsen Company, formerly VNU, plans to acquire the remaining interest in NetRatings for about $327 million. Nielsen has owned 60 percent of the company since 1998.
  • FAST AdMomentum: Private-Label Contextual Advertising
    FAST launched a private-label contextual advertising platform for online media companies, retailers and telecommunications service providers, offering a way to monetize traffic to their sites.
  • European Telecoms Giants Planning Mobile Search Engine?
    According to a U.K. newspaper report this weekend, a consortium of European providers are teaming up to build a mobile-phone search engine.
  • Google Adds Link Tools
    Google's Webmaster Tools now include in-depth reporting of inbound links to a user's site. The tool gives verified site owners a much more complete look at links than the existing link: operator.

Headlines & News from Elsewhere:


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