SEO News
watson-frank

Niched or Vertical Approach Popular in Chinese Search

by , Comments

The allure of 1.3 billion people has many international corporations adapting their marketing and product offerings to the Chinese market. The search industry seems to be following the same direction.

In the last 30 days, both Yahoo! and MSN have announced vertical initiatives into the Chinese market. Interestingly, though China is a Communist country, both service Chinese business interests.

MSN is launching a job search service - funny I always thought in Communist countries the government told you what your job was. Yahoo China, last month, announced its intention to develop as a business search engine for the China market.

Guess the capitalists of the world are being won over to the profits available from Communist customers.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

Recommend this story

comments powered by Disqus