Niched or Vertical Approach Popular in Chinese Search
The allure of 1.3 billion people has many international corporations adapting their marketing and product offerings to the Chinese market. The search industry seems to be following the same direction.
In the last 30 days, both Yahoo! and MSN have announced vertical initiatives into the Chinese market. Interestingly, though China is a Communist country, both service Chinese business interests.
MSN is launching a job search service – funny I always thought in Communist countries the government told you what your job was. Yahoo China, last month, announced its intention to develop as a business search engine for the China market.
Guess the capitalists of the world are being won over to the profits available from Communist customers.
More about:
The Merkle B2B 2023 Superpowers Index outlines what drives competitive advantage within the business culture and subcultures that are critical to success. It is the indispensable guide for B2B marketers to deliver world-class experiences and keep pace with the dynamic environment. Download Now
The ClicData survey found that various challenges exist that prevent organizations from achieving such gains. These challenges included inaccessible data formats and limited flexibility in displaying data in dashboards. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now
The need for fraud prevention in the digital world is critical now more than ever. Why? Thinking about your own behavior, consider how you complete transactions and how this has changed over the last 5 years. Download Now