I know, I could use all sorts of football metaphors here, but I'll skip that to get to the story. Reprise Media published its third annual Super Bowl Scorecard yesterday, looking at how TV advertisers integrated search into their media plan.
The short answer: most of them did some search marketing, but very few did enough.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!