I know, I could use all sorts of football metaphors here, but I'll skip that to get to the story. Reprise Media published its third annual Super Bowl Scorecard yesterday, looking at how TV advertisers integrated search into their media plan.
The short answer: most of them did some search marketing, but very few did enough.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.