I know, I could use all sorts of football metaphors here, but I'll skip that to get to the story. Reprise Media published its third annual Super Bowl Scorecard yesterday, looking at how TV advertisers integrated search into their media plan.
The short answer: most of them did some search marketing, but very few did enough.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.