Dafforn admits that as an SEO professional, he shares concerns of no longer having universal control over the Google results page. But he also thinks the reliance on rankings has held back search marketers and their clients from doing some more advanced marketing. He lists off several events that were predicted to change the face of search, and became the norm.
He predicts that the change will force marketers to think more about end users: "Corny as it might sound, designing sites for users has never been more important for search marketers than it is today, if for no other reason than the single algorithm you're chasing now will soon be 500 million little ones."
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