SEO News
Search

Diller Sings Praises of SEO

newcomb-kevin
by , Comments

Speaking at the McGraw-Hill Media Summit in New York today, IAC's Barry Diller poked user-generated content, stated his designs on the "short tail," and dissed social networking. Zach Rodgers has the details at ClickZ

One thing Diller does like is SEO. He called his in-house SEO practitioners "resident geniuses," and said SEO's contribution to IAC's traffic acquisition efforts can't be understated. Diller claims that when an SEO expert transferred from Expedia to Citysearch, the site's unique user count jumped from six million to over 20 million per month "without spending a nickel. That's great value."


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus