Speaking at the McGraw-Hill Media Summit in New York today, IAC's Barry Diller poked user-generated content, stated his designs on the "short tail," and dissed social networking. Zach Rodgers has the details at ClickZ
One thing Diller does like is SEO. He called his in-house SEO practitioners "resident geniuses," and said SEO's contribution to IAC's traffic acquisition efforts can't be understated. Diller claims that when an SEO expert transferred from Expedia to Citysearch, the site's unique user count jumped from six million to over 20 million per month "without spending a nickel. That's great value."
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!