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Diller Sings Praises of SEO

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Speaking at the McGraw-Hill Media Summit in New York today, IAC's Barry Diller poked user-generated content, stated his designs on the "short tail," and dissed social networking. Zach Rodgers has the details at ClickZ

One thing Diller does like is SEO. He called his in-house SEO practitioners "resident geniuses," and said SEO's contribution to IAC's traffic acquisition efforts can't be understated. Diller claims that when an SEO expert transferred from Expedia to Citysearch, the site's unique user count jumped from six million to over 20 million per month "without spending a nickel. That's great value."


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