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Search Headlines & Links: Feb. 7, 2007

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Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Think Like a Search Engineer
    Understanding the way search engineers think can help you decide whether or not a new idea is worth trying. Knowing when you are taking risks, or making the decision to avoid them, can help scale your search engine marketing strategy to new heights.
  • Will Splinter Communities Work?
    Web publishers are scrambling to provide their own outlets for user-generated content. This could be interesting to search marketers, especially if we're able to reach bloggers or amateur video makers within more defined and splintered communities.
  • What Personalization Means to SEOs
    Has the reliance on rankings held back search marketers and their clients from doing some more advanced marketing?
  • Google Clarifies Some Webmaster Guidelines
    Google has made some minor changes to its Webmaster guidelines, which appear to be aimed at clarifying policies rather than substantially changing them.
  • Diller Sings Praises of SEO
    Speaking at the McGraw-Hill Media Summit in New York today, IAC's Barry Diller grumbled about a lot of things, but not SEO.
  • Yahoo Adds Narrow Search Builder Template
    Yahoo today made some design enhancements to its Search Builder custom search engine.
  • Rand Fishkin, the SUPER Man
    Rand Fishkin of SEOmoz comes clean with a super secret... he was "that guy" who wanted to propose to his girlfriend during a Super Bowl commercial. She said yes.

Headlines & News from Elsewhere:


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