SEMPO Releases North American Search Report
North American advertisers spent $9.4 billion on SEM in 2006, with $8 billion, or 86 percent of that going to paid search, and $1.1 billion, or 12 percent of overall spending to SEO. Those are the latest numbers from SEMPO’s “The State of Search Engine Marketing 2006″ report, released today.
We dig deeper into the results in today’s SearchDay, but here are the top-line trends from the report:
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