Rob Kerry, aka evilgreenmonkey, has put together a guide for newbies to search industry events. "The Search Conference Groupie" details the eight categories of attendees:
- The Celebrity
- The Wannabe Celebrity
- The Breadwinner
- The Wanker
- The Suit
- The Traditionalist
- The Newbie
- The Search Conference Groupie
This is a must-read for anyone who's heading to their first search industry event, and rather amusing for anyone who's been around to see these various characters. So if you're on your way to SES London next week, or plan on attending another conference soon, give it a read and see where you fit in.

Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!

