Rob Kerry, aka evilgreenmonkey, has put together a guide for newbies to search industry events. "The Search Conference Groupie" details the eight categories of attendees:
- The Celebrity
- The Wannabe Celebrity
- The Breadwinner
- The Wanker
- The Suit
- The Traditionalist
- The Newbie
- The Search Conference Groupie
This is a must-read for anyone who's heading to their first search industry event, and rather amusing for anyone who's been around to see these various characters. So if you're on your way to SES London next week, or plan on attending another conference soon, give it a read and see where you fit in.
Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.