Yahoo's second annual Searchlight Awards show rewarding creativity and innovation in search will be held next week in New York. Attendees at the event, which takes place Thursday, Feb. 22 from 2-5 p.m. at the Time Life Building, will choose a winner for the Searchlight Award from a group of finalists who will present their campaigns to a panel of industry leaders and the audience.
According to Yahoo, the award "recognizes and rewards advertising agencies that develop search marketing applications outside of the tried and true direct response mindset." Last year's winner, RPA Interactive's "Honda Element: A Different Animal" campaign, defeated three other finalists.
The event will also include a keynote address and panel on industry issues. All search marketers, in-house or agency-side, are invited to attend. Registration is required.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.