Yahoo's second annual Searchlight Awards show rewarding creativity and innovation in search will be held next week in New York. Attendees at the event, which takes place Thursday, Feb. 22 from 2-5 p.m. at the Time Life Building, will choose a winner for the Searchlight Award from a group of finalists who will present their campaigns to a panel of industry leaders and the audience.
According to Yahoo, the award "recognizes and rewards advertising agencies that develop search marketing applications outside of the tried and true direct response mindset." Last year's winner, RPA Interactive's "Honda Element: A Different Animal" campaign, defeated three other finalists.
The event will also include a keynote address and panel on industry issues. All search marketers, in-house or agency-side, are invited to attend. Registration is required.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!