A recent thread on the Web Analytics Forum on Yahoo Groups asked members to provide an explanation for what they do that would be suitable for a 6-year-old.
Web analytics is like the speedometer on your car
Web analytics is making Web sites better
Web analytics is like being a detective, or a spy
Jason Burby takes a stab at an explanation in his ClickZ column today, "How Would You Explain Web Analytics?"
Do search marketers have a similar problem explaining their jobs? I know I've seen this discussion before, but it may be worth bringing it up again, if only to force everyone to step back and think about what they're doing in a clear, simple way.
So here's the question: How do you explain what you do to your children, nieces/nephews, or assorted acquaintances that have no idea what "SEM" or "SEO" stand for? Share your explanation in the SEW Forums.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!