ClickInfluence's Nick Wilson just spoke in a social media session at SES London, and he's posted an extended transcription of his presentation, "How Blogs and Social Media can Help Your Company gain Targeted Traffic and Better Search Engine Rankings."
It's an introductory primer on the steps companies should take to get involved in blogging and participate in social media -- not just because everyone's doing it, but because it can drive targeted traffic to their site, and have an SEO benefit from the inbound links.
He also let slip during his presentation that Performancing had been sold this week. The blogging community and tools provider had been set to be sold to PayPerPost back in December, and Wilson had plans to leave to start a new venture, but the deal was called off a week later. Since then, Wilson's partners had decided to shut everything down, but instead Wilson returned, apparently to broker this deal.
UPDATE: The buyer for Performancing is SplashPress Media, it was announced on Performancing's blog. That's the same company that recently acquired Blog Herald. SplashPress will continue operating the site as a separate division.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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