What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data, according to iProspect's John Tawadros. In today's SearchDay, Tawadros takes a look beyond the basics to examine the ways true analysis can help you improve ROI of your paid search campaigns, as well as related campaigns in other channels.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!