What do you do when the needle won't move anymore -- when you can't invest another dollar in your paid search program without diminishing your returns? The answer lies in the data, according to iProspect's John Tawadros. In today's SearchDay, Tawadros takes a look beyond the basics to examine the ways true analysis can help you improve ROI of your paid search campaigns, as well as related campaigns in other channels.
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SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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