SEO News
Search

HotFrog Brings Web 2.0. to U.K. Business Lookups

boland-michael
by , Comments

The curiously named Australian online directory HotFrog launched today in the UK.

Like its Austrailian forbearer, the site brings the buzzcloud concept (utilized most notably by social search engines such as Eurekster's Swicki and Yahoo!'s MyWeb) to directory listings. This makes a lot of sense given that online directories are category based.

The buzzcloud gives readers a quick representation of the post popular categories; and its front and center positioning gives off the immediate impression that the site is very web 2.0. (it also offers RSS feeds).

Listings are free to post and the site appears to employ a model where it collects as many listings as possible, against which it serves AdWords sponsored links. These are shown to the right and below listings within each category page.

The strategy to collect as many listings as possible is in line with its offer for any business to list itself for free. Its other proposition is that businesses can choose as many keywords as they want as meta tags for their listings. This will presumably improve SEO which is helpful to both local businesses and to HotFrog's goal of monetizing greater amounts of site traffic and gaining exposure and more content.

This tagging on the part of businesses could also allow for more effective contextual matching for sponsored links. Currently it seems like AdWords is their only form of monetization which means they will have to scale this up to a considerable degree to make any meaningful revenues. The free listing and SEO benefits are enticing but we'll have to wait and see if it gains traction among businesses in the U.K.

In terms of users, its site design is clean and uncluttered and it seems to have what it takes to gain traction in that department. It's a crowded field though, so either marketing (viral or otherwise) as a destination site or effective SEO to show up in Google SERP's will be paramount to HotFrog's success in this new market. How well businesses take the site up on its offer to tag their own listings could determine the fate of the latter.

You can check out the new UK site is here, and the press release for its launch here.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus