Google's on-again, off-again deal to buy AdScape is apparently on again, according to Red Herring. Google will reportedly buy the in-game advertising technology provider for $23 million.
The company built a platform to sell dynamic, performance-based ads in video games, but has not announced game publishers that are using its system. Adscape launched in February 2006 with $3.2 million in funding from Atlanta's HIG Ventures.
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!