He shares observations on findings that SEM is gaining visibility in the corporate suite, SEM is poaching budget from other marketing channels, and the industry is in disagreement than last year over pricing trends. He also says the report should be a wake-up call to SEM agencies, since more respondents are saying they'll bring SEM efforts in-house this year.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!