He shares observations on findings that SEM is gaining visibility in the corporate suite, SEM is poaching budget from other marketing channels, and the industry is in disagreement than last year over pricing trends. He also says the report should be a wake-up call to SEM agencies, since more respondents are saying they'll bring SEM efforts in-house this year.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!