He shares observations on findings that SEM is gaining visibility in the corporate suite, SEM is poaching budget from other marketing channels, and the industry is in disagreement than last year over pricing trends. He also says the report should be a wake-up call to SEM agencies, since more respondents are saying they'll bring SEM efforts in-house this year.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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