He shares observations on findings that SEM is gaining visibility in the corporate suite, SEM is poaching budget from other marketing channels, and the industry is in disagreement than last year over pricing trends. He also says the report should be a wake-up call to SEM agencies, since more respondents are saying they'll bring SEM efforts in-house this year.
What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!