On January 4, 2007, I spoke with Mark Lucovsky, Technical Director of Engineering at Google, about the Google's Ajax Search API. The Ajax Search API webmasters the ability to integrate Google's search capabilities in new and powerful ways into their web sites.
This API allows webmasters to tap into the following Google search properties:
- Web Search
- News Search
- Video Search
- Blog Search
- Local Search
- Google Maps
- Google Custom Search Engines
Webmasters can take any of these, allow their visitors to search on their site, and then present the results inline on their own site. This allows users to get search results without leaving the site they are on. Of course, for the site owner this is great for the stickiness of the site.
Google's Ajax Search API allows you to add value to your site using Google's index without losing your visitors in the process.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!