SEO News
Collaboration

Business.com to Provide WSJ PPC Advertising

by , Comments

Business.com has inked a deal to become the exclusive provider of pay-per-click advertising for the Dow Jones' Wall Street Journal Online search pages. This deal is a win-win for both companies and for Business.com's advertisers.

For Business.com this deal adds the largest paid subscription news site on the Web to their network of partner sites which already includes top business publications Forbes, BusinessWeek, Entrepreneur, Hoovers, and Financial Times. As of the fourth quarter of 2006, WSJ Online had 811,000 subscribers worldwide. This deal will extend Business.com reach even further with business decision makers

WSJ will benefit from Business.com's sharp vertical advertising focus. Since Business.com only accepts advertisers that offer business-to-business products and services, the deal ensures business contextual relevancy for the ads delivered to the WSJ Online site.

For advertisers with business-to-business products and services, this deal increases their ability to reach with business decision makers through PPC advertising on Business.com.


SES LondonOptimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 5 December to take advantage of Early Bird Rates.

Recommend this story

comments powered by Disqus