Ask.com and IAC Advertising Solutions announced today that it would renew its license with LookSmart AdCenter for Publishers through 2009. The LookSmart service provides an auction platform, algorithmic based ad server and reporting engine, as well as an API for agencies and large advertiers. Ask uses LookSmart's AdCenter product as part of its Sponsored Listings program.
The automated open-auction system allows search marketers to purchase, manage and optimize campaigns on Ask.com and its publisher network. Ask.com Sponsored Listings currently process more than five billion queries each month, and supports over 30,000 advertisers bidding on more than 10 million keywords.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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