Google today launched its "Google Apps Premier Edition," a subscription-based offering of its office/productivity apps, including webmail, calendar, IM, docs and spreadsheets. It's being breathlessly touted as an assault on Microsoft, which it may be -- in five years. Right now, it's just another revenue stream for Google, which is handy to have when your investors are breathing down your neck demanding constant growth.
I suppose there's an argument that these applications fit Google's stated mission to "organize the world's information and make it universally accessible and useful," but I'm not so sure. That's not to say it's a bad idea, or that it won't end up being profitable for Google. It may just mean it's time to update the oft-repeated mission statement.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!