Fox Interactive Media today announced that it has acquired Strategic Data Corporation (SDC) an interactive advertising technology company. This ad-serving technology will enable Fox to deliver highly-targeted graphical performance-based advertising to its network which includes MySpace. Pete Cashmore notes that this acquisition means that more graphical ads will appear on MySpace pages. Currently MySpace has an advertising deal with Google for text-based ads.
Introducing... ClickZ Live!
SES Conference & Expo has merged with ClickZ to bring you ClickZ Live! The new global conference series takes on the identity of the industry's premier digital marketing publication, ClickZ.com, and kicks off March 31-April 3 in New York City. Join the industry's leading tech-advertisers in the advertising capital of the world! Find out more ››
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