Fox Interactive Media today announced that it has acquired Strategic Data Corporation (SDC) an interactive advertising technology company. This ad-serving technology will enable Fox to deliver highly-targeted graphical performance-based advertising to its network which includes MySpace. Pete Cashmore notes that this acquisition means that more graphical ads will appear on MySpace pages. Currently MySpace has an advertising deal with Google for text-based ads.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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