In his latest ClickZ column, Kevin Lee has compiled a Search Engine Wish List -- changes that search engines could implement to make PPC search advertisers' lives easier. The first installment includes requests for ad-click tracking in Yahoo, CPC behavioral search ads in all engines, and PPC video ads. He's compiling more requests, so feel free to add yours in the SEW Forums.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.