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Is Google Gearing Up For Assault On Traditional Media?

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Okay I was asked to fill out a survey from Google today. We all get them from various places, sometimes we fill them out other times we hit delete...

Today I thought okay I have a few minutes and I am glad I did. It was for a study of advertising across traditional media and hints at the tools and methods Google may be unvieling.

They gathered info on radio, tv and print ad costs, design costs, regularity of use and other fun things.

They obviously have named some of these areas and are using the survey to further develop features. The Creative Market Place seems to concentrate on design costs and ask if you would use a bid system to outsource design work to creative agencies.

The Online Ad-Creative Tool "let's you create and customize your ads yourself".

All areas surveyed asked about usage if integrated with AdWords. The pricing feelers covered creating, running and managing traditional media.

Guess Google is gearing up to really take on traditional media.


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