Adotas columnist Adam Broitman gives an interesting overview of effective marketing methods in social search.
His discussion of new industry catch phrases such 'consumer conversations', the 'speed of search' and 'monitoring buzz' is worth a read.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.