Reduced to its simplest form, SEO is a four-step process: set some ground rules; get your site right; post some great content; and earn inbound links. Sounds easy, until you try to do it. PJ Fusco offers some tips for in-house search marketers on how to go about making it work in her latest ClickZ column, DIY SEO.
This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!