Reduced to its simplest form, SEO is a four-step process: set some ground rules; get your site right; post some great content; and earn inbound links. Sounds easy, until you try to do it. PJ Fusco offers some tips for in-house search marketers on how to go about making it work in her latest ClickZ column, DIY SEO.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!