SEO News
newcomb-kevin

Panama from a Big Agency Perspective

by , Comments

Avenue A | Razorfish put Yahoo's Panama platform through the paces this month, and has shared some data from 33 search clients in an article on its Search Marketing Trends site, "Yahoo Panama First Look."

Some highlights:

  • Search Impressions – Up an average of 5%
  • Cost Per Click – Down an average of 6%
  • Click Rate – Up an average of 10%
  • Conversion Rates – Down an average of 5%
  • Overall CPA – Up an average of 6%

The agency stresses that there is still a wide variance in data across clients, making it difficult to draw firm conclusions.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!*
*Early Bird Rates expire April 17.

Recommend this story

comments powered by Disqus