Patrick Keane, until recently the head of advertising sales strategy at Google, has left to become executive VP and chief marketing officer at CBS Interactive. Keane will help CBS implement systems to market and sell its content on emerging media platforms and expand the company's roster of advertisers, according to a press release. Keane joined Google four years ago, having previously been a VP and senior analyst at Jupiter Research, covering the online advertising space.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.