In his ClickZ column today, Brian Wool takes a look at how Long Tail economics are affecting local search:
"Without any real inventory costs, Internet businesses can use deeper catalogs to beat their brick-and-mortar counterparts on market share. On the Web, unlimited inventory allows obscure or less-popular online products to outshine hits in total sales volume," he writes.
Wool advises local businesses to take advantage of basics, like the free or low-cost services the search engines offer to post and update listings. He also suggests looking beyond the major search engines and IYPs to find niche local search sites like Kudzu, MojoPages.com, and Yellow Page City.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!