In his ClickZ column today, Brian Wool takes a look at how Long Tail economics are affecting local search:
"Without any real inventory costs, Internet businesses can use deeper catalogs to beat their brick-and-mortar counterparts on market share. On the Web, unlimited inventory allows obscure or less-popular online products to outshine hits in total sales volume," he writes.
Wool advises local businesses to take advantage of basics, like the free or low-cost services the search engines offer to post and update listings. He also suggests looking beyond the major search engines and IYPs to find niche local search sites like Kudzu, MojoPages.com, and Yellow Page City.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.