You may have noticed Google is testing a new ad format, which features YouTube videos inside an AdSense unit, as noted by Forrester analyst Josh Bernoff earlier this week.
According to technology analyst Amit Agarwal, the units reveal clickthroughs for the ads via a bug in YouTube's "links" feature. Agarwal notes that the feature, which is intended to show how many sites are linking to a YouTube-hosted video clip, and the number of clicks coming from those sites. An unexpected side-effect of that feature exposes the number of clickthroughs the ad receives, by listing the site that hosts the ad unit in the links list, and showing the number of clicks send to the video.
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