In an attempt to increase use of Messenger, Microsoft has launched a charity drive that gives donations when you chat.
"So any time you have an i'm™ conversation using Windows Live Messenger, you help address the issues you feel most passionate about, including poverty, child protection, disease, and environmental degradation. It's simple. All you have to do is join and start an instant messaging conversation. We'll handle the donation.".
Optimising Digital Marketing Campaigns with Search, Social and Analytics
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