Market intelligence firm Umbria will launch a subscription-based "Blog Tribe Analysis" service to create customized reports that monitor online discussions in a given area. Targeted at marketers that don't want to spend a premium on custom reports from companies like Cymfony, Nielsen BuzzMetrics or Brandimensions, the service will create reports by identifying bloggers with common characteristics, then analyzing all posts to discover adjacent interests. Zach Rodgers has more details in his ClickZ News story, Blog Monitoring Service Analyzes Tribal Interests.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!