Market intelligence firm Umbria will launch a subscription-based "Blog Tribe Analysis" service to create customized reports that monitor online discussions in a given area. Targeted at marketers that don't want to spend a premium on custom reports from companies like Cymfony, Nielsen BuzzMetrics or Brandimensions, the service will create reports by identifying bloggers with common characteristics, then analyzing all posts to discover adjacent interests. Zach Rodgers has more details in his ClickZ News story, Blog Monitoring Service Analyzes Tribal Interests.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!