Speaking to a group of investors at the Morgan Stanley Technology Conference today, Yahoo's CEO Terry Semel said the company spent most of 2006 "fixing the basic plumbing" of the Yahoo Search Marketing platform (aka Panama).
According to the AP article, CFO Susan Decker, also said advertisers had begun seeing improved relevance from Yahoo's pay-per-click advertising since it introduced the full system in the United States one month ago.
She also said that the international rollout is on track for Q2, beginning with Japan, Yahoo's second biggest market. The UK marketplace is also expected to begin transitioning to the new platform during the second quarter.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.