Speaking to a group of investors at the Morgan Stanley Technology Conference today, Yahoo's CEO Terry Semel said the company spent most of 2006 "fixing the basic plumbing" of the Yahoo Search Marketing platform (aka Panama).
According to the AP article, CFO Susan Decker, also said advertisers had begun seeing improved relevance from Yahoo's pay-per-click advertising since it introduced the full system in the United States one month ago.
She also said that the international rollout is on track for Q2, beginning with Japan, Yahoo's second biggest market. The UK marketplace is also expected to begin transitioning to the new platform during the second quarter.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!