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Yahoo Uses Windows Mobile To Escalate Yahoo Go Reach

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Yahoo! announced this morning a strategic partnership with HTC (High Tech Computer) to preload Yahoo Go on their Windows mobile phones.

"Since we launched Yahoo! Go 2.0 less than two months ago, there has been strong demand from the Windows Mobile community to get this innovative service on their mobile devices," said Marco Boerries, senior vice president of connected life, Yahoo!. "By partnering with HTC to put Yahoo! Go 2.0 on its mobile devices, we are bringing the true mobile Internet to an even broader audience around the world."

The partnership will help Yahoo rapidly grow their mobile reach. Yahoo Go offers "a unique product design, ability to personalize with content from across the Internet and a reinvention of search for the mobile phone through Yahoo! oneSearch. The innovative carousel design of the service makes it simple for consumers to navigate the selection of Yahoo! Go widgets, personal channels for e-mail, local information and maps, news, sports, finance, entertainment, weather, photo sharing and search" the Yahoo press release stated.

The press release went on to explain:
Key features of Yahoo! Go 2.0 for Windows Mobile include:

-- Search reinvented for mobile consumers -- oneSearch(TM) is designed to recognize the intent of a search term and presents relevant content -- not just a list of web links to PC sites -- on the results page. Results are grouped by subject making it easy to read through and drill down to get more details.

-- Be local, no matter where you are -- The Local & Maps widget gives quick access to comprehensive local directory information for businesses across the US, enhanced with ratings and reviews from the millions-strong Yahoo! community. Interactive maps feature the ability to search directly for businesses, get driving directions and real time traffic updates.

-- Rich, highly personalizable content from millions of sources -- Current headlines and a breaking news ticker in the News, Sports, Entertainment, Weather and Finance widgets keep consumers connected to the information that matters to them. Consumers can customize to receive content from the millions of sources on the Web that publish in RSS.

-- Photo sharing keeps consumers connected to their community -- The Flickr(TM) widget integrates one of the Web's most innovative and prolific photo-sharing communities, making it easy to upload(1) and manage images from their camera phone. Consumers can also easily share photos, view their friends' pictures and browse or search the millions of images.

-- Streamlined e-mail keeps consumers in sync -- The E-mail widget allows consumers to quickly respond to, delete or compose new messages or view attachments with a single click -- all automatically synchronized with their Yahoo! Mail account in real time.


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