Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group. Schulman left WebSideStory in January, amid a shakeup that included the departure of Steve Kusmer, who joined the firm when his content management company Atomz was acquired.
Schulman will help Unica expand its Internet Marketing Alliance Program, a partner program launched last year to help tailor its products to the needs of marketers. Alliance members include search marketing firms 24/7 Real Media, Did-It, Efficient Frontier, and Performics.
Last Week to Save on SES London Tickets!
Learn to engage customers and increase ROI by distributing your online marketing efforts across paid, owned & earned media. Join the leaders of today's digital marketing & advertising industry at SES London. Find out more ››
*Saver Rates expire this Friday, Dec 13.