Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group. Schulman left WebSideStory in January, amid a shakeup that included the departure of Steve Kusmer, who joined the firm when his content management company Atomz was acquired.
Schulman will help Unica expand its Internet Marketing Alliance Program, a partner program launched last year to help tailor its products to the needs of marketers. Alliance members include search marketing firms 24/7 Real Media, Did-It, Efficient Frontier, and Performics.
Marketers Rejoice! ClickZ has launched ClickZ Live, an educational series to bring you innovative online marketing strategies and techniques. Learn to construct and successfully execute multi-channel marketing campaigns, plus identify key metrics and translate them into actionable plans.
Thursday, July 18: ClickZ Live will be in Vancouver, BC. Register before July 1 to save $100!
