Jim Sterne is one of the most well known names in the world of analytics, and recently I sat down with him and did a Podcast. In this Podcast, Jim talks about the basics of analytics, and provides a great overview of how you can use web analytics to expand the business of your web site.
For example, he helps us understand the key role that analyst plays in the process. Getting a bunch of numbers is not likely to help your business at all. But having someone work on the analytics software that knows how to extract and use the key performance indicators (KPIs) will. This is at the heart of good analytics.
Finding the things you want to measure, and understanding how the data you get can help you improve your business. There is no one formula for doing this - each web site is different. But once you have this down, the analytics software will become one of your best friends.
Know your Ambiguous Customer: Effective Multi-Channel Tracking
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