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Search Headlines & Links: Mar. 7, 2007

newcomb-kevin
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Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • More Early Yahoo Panama Results
    As more early results roll in, it appears that Yahoo's Panama platform is delivering as promised, improving ad performance for big-brand marketers and quality of results for searchers.
  • The Future of Link Building
    With the rise of personalized search results, webmasters everywhere need to pay more attention to link marketing and Web marketing campaigns.
  • Local Search, IYP Set to Grow
    A new report from the Kelsey Group forecasts print yellow pages, IYP and local search growth over the next five years, showing IYP sites as forceful contenders in the directories game, in part because of their increasing search mettle.
  • Friendster Drops Yahoo For Google
    Social networking company Friendster has signed an agreement to run Google ads, replacing their previous ad provider Yahoo.
  • Yahoo Uses Windows Mobile To Escalate Yahoo Go Reach
    Yahoo! announced this morning a strategic partnership with HTC (High Tech Computer) to preload Yahoo Go on their Windows mobile phones.
  • Podcast with Jim Sterne
    Eric Enge recently sat down with Jim Sterne to record a podcast covering the world of Web analytics.
  • LookSmart Goes Offline
    LookSmart's site was unreachable for several hours today, due to a "production problem."
  • Yahoo Using Craigslist, Not HotJobs, To Find Employees
    ZDNet's Donna Bogatin questions the point of Yahoo HotJobs' claim of reaching over three times the readers of the top 100 newspapers in the U.S., if they need to outsource their own hiring needs.
  • Superpages Adds Virtual Earth Maps
    Superpages.com has upgraded its mapping capabilities by partnering with Microsoft to use its Virtual Earth platform.
  • Former WebSideStory CMO Joins Unica
    Rand Schulman, the former CMO of Web analytics provider WebSideStory, has joined Unica as GM of its Internet Marketing Solutions Group.

Headlines & News from Elsewhere:


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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