SEO News
Search

Is Amazon Hedging Search Engine Bets?

watson-frank
by , Comments

The lure of the search dollars seems to haunt Amazon. They have used a few of them over the years, even created a short-lived one of their own. Now they seem to be hedging their bets and have given venture capital to Jimmy Wales' Wikia.

Wales told Reuters that he plans on challenging Google and Yahoo with his Wikia engine. The company recently received $4 million dollars from angel investors and a 'very large amount' from Amazon.

Amazon now uses Microsoft's Live search results at A9.com.

Wales told Reuters that "collaborative search technology could transform the power structure of the Internet' away from the closed 'black box' methods of Google, Yahoo and Microsoft.


The Original Search Marketing Event is Back!
SES AtlantaSES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!

Recommend this story

comments powered by Disqus