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Google Tests TV Waters

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The Wall Street Journal reports (behind a pay wall) that Google's long-awaited move to TV advertising is underway, with a small test of AdSense ads on cable TV in California.

“As we have stated publicly, we think we can add value to TV advertising by making this important medium more relevant for users, measurable and more accountable for existing and new advertisers," a Google spokesperson told WSJ. "As part of this, we are currently running a small, early phase trial working closely with a small number of partners and advertisers.”

Google has made no secret of its plans to enter the radio and TV markets, and has mentioned it several times in calls to investors, and has been recruiting TV ad sales folks for months. It launched a beta of its radio product, Google Audio ads, in December. Those ads are being shown on several hundred stations, and sold on a CPM basis to a limited group of advertisers.

In addition, Venture Beat is reporting rumors that Google is about to sign an ad distribution deal with satellite TV provider Dish Network.


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