The WAA plays a lead role in examining many of the basic issues in the Web Analytics industry. Issues such as standardization of terminology, the best way to measure Rich Media (e.g. Ajax) and more.
In addition, the WAA has a rapidly growing number of tools oriented at educating people on analytics. This includes a set of college level courses at the University of British Columbia, and lots of good information on their site.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
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