The WAA plays a lead role in examining many of the basic issues in the Web Analytics industry. Issues such as standardization of terminology, the best way to measure Rich Media (e.g. Ajax) and more.
In addition, the WAA has a rapidly growing number of tools oriented at educating people on analytics. This includes a set of college level courses at the University of British Columbia, and lots of good information on their site.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.