The WAA plays a lead role in examining many of the basic issues in the Web Analytics industry. Issues such as standardization of terminology, the best way to measure Rich Media (e.g. Ajax) and more.
In addition, the WAA has a rapidly growing number of tools oriented at educating people on analytics. This includes a set of college level courses at the University of British Columbia, and lots of good information on their site.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!