The recent enhancements to Google's Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland calls the "Webification" of small and mid-sized businesses.
As he explains in today's SearchDay, drawing business owners online with the promise of free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!