LocalThe Webification of SMBs

The Webification of SMBs

The recent enhancements to Google’s Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland calls the “Webification” of small and mid-sized businesses.

As he explains in today’s SearchDay, drawing business owners online with the promise of free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.

Resources

The 2023 B2B Superpowers Index
whitepaper | Analytics

The 2023 B2B Superpowers Index

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Data Analytics in Marketing
whitepaper | Analytics

Data Analytics in Marketing

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The Third-Party Data Deprecation Playbook
whitepaper | Digital Marketing

The Third-Party Data Deprecation Playbook

1y
Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study
whitepaper | Digital Marketing

Utilizing Email To Stop Fraud-eCommerce Client Fraud Case Study

1y