The recent enhancements to Google's Local Business Center is the latest example of companies engaging in what Kelsey Group analyst Michael Boland calls the "Webification" of small and mid-sized businesses.
As he explains in today's SearchDay, drawing business owners online with the promise of free and easy Web presence is the first step in getting them to become advertisers or subscribers to other online services.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!