In an effort to put users at ease and eliminate some privacy concerns, Google will begin anonymizing server log data after 18-24 months.
"By anonymizing our server logs after 18-24 months, we think we're striking the right balance between two goals: continuing to improve Google's services for you, while providing more transparency and certainty about our retention practices," writes Nicole Wong, Google's deputy general counsel.
The data Google cannot be used to track information back to an individual user. Danny Sullivan runs down the details at Search Engine Land.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!