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Search Headlines & Links: Mar. 15, 2007

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Want a snapshot of the day's search marketing news? Here we've collected today's top news stories posted to the Search Engine Watch Blog, along with search-related headlines from around the Web:

From the SEW Blog:

  • Q&A With Ask.com's Gary Price
    Gary talks about his role at Ask.com, some of Ask.com's latest products, and the relationships between search engines and librarians.
  • Has Video Search Arrived?
    It's sad but true -- we can measure the maturity of any market by the ways it gets manipulated.
  • It's More Than Visits Alone
    ComScore's new "visits" metric could become part of our tracking and selling parlance, but it doesn't tell the full consumption story.
  • Yahoo Puts Addition on Brickhouse
    Looks like Yahoo's getting serious about its new Brickhouse internal incubator. It has hired seasoned entrepreneur Salim Ismail to run the unit's operations.
  • ContextWeb Lets Publishers Name Their CPM
    Contextual ad network ContextWeb is rolling out a new pricing model that allows publishers in its network to set their own CPM rates for their inventory.
  • IAB Issues Guidelines for Lead Quality
    The IAB's Lead Generation Committee has published a practical set of guidelines to assist advertisers in measuring lead quality.
  • Google to Anonymize Server Logs
    In an effort to put users at ease and eliminate some privacy concerns, Google will begin anonymizing server log data after 18-24 months.

Headlines & News from Elsewhere:


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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