First principles form a core set of working assumptions, hypotheses, and key beliefs about a single area of interest. In today's SearchDay, Marchex's Lead Search Architect Matthew Berk describes the approach that has helped him succeed: Let all dialogue, all thinking, and all subsequent labor derive from a set of first principles.
- Lookup is easy to support; discovery is an order of magnitude more difficult – and valuable
- To deliver value to advertisers, focus first on being relevant to the consumer
- Relevance is a function of the strength of the result set, not the rank of specific results
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