After Yahoo CEO Terry Semel crowed last week about the success of Panama, a Wall Street analyst now adds to Yahoo's merriment with news of even more success, according to paidContent.org.
UBS AG analyst Ben Schachter told Bloomberg that Panama is "just working quicker and better than people had expected," and it may boost Yahoo's revenue growth from searches to more than 20 percent in the second half of this year, instead of his previous estimate of as little as 15 percent.
Also quoted in the Bloomberg story are search marketers from Did-it, who said clickthrough rates rose 3 percent in February, and Avenue A | Razorfish, who said CTR has risen 10 percent since Panama's debut. If that 10 percent figure holds up across the board, that could mean a boost of about $25 million in Yahoo's sales this quarter, which would exceed Yahoo's timeline of expected results in the second quarter, Piper Jaffray's Safa Rashtchy told Bloomberg.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.