SEO News
Search

Judge Approves Yahoo Click Fraud Settlement

newcomb-kevin
by , Comments

A judge has approved the proposed settlement reached nine months ago in a class action case brought against Yahoo by Checkmate Strategic Group in June 2005.

"Judge Snyder's final approval of the settlement validates the strength of Yahoo's clickthrough protection systems and our commitment to delivering a quality experience to both our advertisers and our consumers," Reggie Davis, Yahoo's new VP of marketplace quality, said in a statement. "Our commitment does not stop here. Quality is a top priority for Yahoo and we have a clear roadmap for how we're going to create the highest quality search advertising network in the industry."


ClickZ Live San Francisco This Year's Premier Digital Marketing Event is #CZLSF
ClickZ Live San Francisco (Aug 11-14) will bring together the industry's leading online marketing practitioners to deliver 4 days of educational sessions and training workshops. From Data-Driven Marketing to Social, Mobile, Display, Search and Email, the comprehensive agenda will help you maximize your marketing efforts and ROI. Register today!

Recommend this story

comments powered by Disqus