A judge has approved the proposed settlement reached nine months ago in a class action case brought against Yahoo by Checkmate Strategic Group in June 2005.
"Judge Snyder's final approval of the settlement validates the strength of Yahoo's clickthrough protection systems and our commitment to delivering a quality experience to both our advertisers and our consumers," Reggie Davis, Yahoo's new VP of marketplace quality, said in a statement. "Our commitment does not stop here. Quality is a top priority for Yahoo and we have a clear roadmap for how we're going to create the highest quality search advertising network in the industry."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Register today!