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Data Analysis Must Look Across Channels

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Paid search does not exist in a vacuum, and it should not be looked at that way when it comes to data analysis. In today's SearchDay, "Data Mining: The Heart of Analysis, Part 2," iProspect COO John Tawadros discusses the importance of examining the correlations between online and offline channels, and helping all these efforts work in tandem.


SimilarWeb Search and traffic sourcing are both crucial to luring shoppers to your website. In this article, "2 Successful Holiday Strategies for Online Retail", you'll learn how to use a two-pronged approach for your holiday search campaigns that combine top keywords with the best referral sites. Data in this article comes from SimilarWeb.

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