Paid search does not exist in a vacuum, and it should not be looked at that way when it comes to data analysis. In today's SearchDay, "Data Mining: The Heart of Analysis, Part 2," iProspect COO John Tawadros discusses the importance of examining the correlations between online and offline channels, and helping all these efforts work in tandem.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!