The McClatchy Company, third largest newspaper publisher in the United States, will provide International news for the Yahoo News platform.
The companies issued a press release today explaining the newly formed partnership.
The release stated:
Yahoo! News and The McClatchy Company (NYSE:MNI) announced today that they will team up to offer international news coverage from a range of international geographic regions on Yahoo! News. The project, to be called "Trusted Voices," will offer in-depth perspectives and coverage from McClatchy foreign correspondents based in select regions, including Iraq, the Middle East, China and Latin America. The coverage will include traditional news stories from McClatchy newspapers and will further tap the regional expertise of the correspondents through exclusive blog reports designed to guide readers in understanding the news from these regions.
"The daily blog contributions from the international correspondents, combined with their traditional news reports, will offer our readers an on-the-ground perspective unavailable from traditional news outlets," said Scott Moore, head of news and information, Yahoo! "World News is among the most popular categories on Yahoo! News, and partnering with The McClatchy Company will significantly expand Yahoo!'s coverage of the world's most important regions."
"Trusted Voices" is expected to launch early in the second quarter of 2007, and the scope of the program will be expanded on the basis of early experience. One of the program's first initiatives will be the "Inside Iraq" blog written by native Iraqi staffers based in the McClatchy Baghdad bureau, which has been operating continuously since the U.S. invasion in 2003. McClatchy journalists based there and elsewhere in the region, such as Cairo and Jerusalem, also will contribute stories and blog posts and will advise Yahoo! readers about finding other sources for additional perspectives.
"This project marries Yahoo!'s enormous range of coverage and unmatched audience with unique 'Trusted Voices' from McClatchy who can supply almost personalized guidance for those readers who are searching for more," said Howard Weaver, McClatchy vice president, news.
The McClatchy Company is the third-largest newspaper company in the United States, with 31 daily newspapers and approximately 50 nondailies. McClatchy-owned newspapers include The Miami Herald, The Sacramento Bee, the Fort Worth Star-Telegram, The Kansas City Star, The Charlotte Observer, and The (Raleigh) News & Observer. In addition, McClatchy has a robust network of internet assets, including leading local websites in each of its daily newspaper markets, offering users information, comprehensive news, advertising, e-commerce and other services. The company also owns and operates McClatchy Interactive, an interactive operation that provides websites with content, publishing tools and software development; Real Cities the largest national advertising network of local news websites, including more than 140 newspaper websites; and 15 percent of CareerBuilder, the nation's largest online job site. McClatchy also owns 25.6 percent of Classified Ventures, a newspaper industry partnership that offers classified websites such as cars.com and apartments.com. McClatchy is listed on the New York Stock Exchange under the symbol MNI.
About Yahoo! News
Yahoo! News (http://news.yahoo.com) is the largest news site on the web. Offering consumers news from dozens of news outlets, and a News Search tool that searches more than 8,000 news sources, Yahoo! News is a leading platform for breaking news, offering up-to-the-minute access to every important story happening. Yahoo! News is part of the globally branded Yahoo! network that reaches hundreds of millions of unique visitors each month.
Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!