SEO News
Search

Microsoft Eyeing DoubleClick

watson-frank
by , Comments

According to Crain Business, Microsoft may be acquiring online ads serving platform DoubleClick.

"DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005", Crain reported.

UPDATE: Kate Kaye has a look at what this would mean for Microsoft in her ClickZ story, "DoubleClick Sale Could Risk Publisher Exodus."


ClickZ Live New York What's New for 2015?
You spoke, we listened! ClickZ Live New York (Mar 30-Apr 1) is back with a brand new streamlined agenda. Don't miss the latest digital marketing tips, tricks and tools that will make you re-think your strategy and revolutionize your marketing campaigns. Super Saver Rates are available now. Register today!

Recommend this story

comments powered by Disqus