According to Crain Business, Microsoft may be acquiring online ads serving platform DoubleClick.
"DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005", Crain reported.
UPDATE: Kate Kaye has a look at what this would mean for Microsoft in her ClickZ story, "DoubleClick Sale Could Risk Publisher Exodus."
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates extended through Sept 19. Register today!