SEO News
watson-frank

Microsoft Eyeing DoubleClick

by , Comments

According to Crain Business, Microsoft may be acquiring online ads serving platform DoubleClick.

"DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005", Crain reported.

UPDATE: Kate Kaye has a look at what this would mean for Microsoft in her ClickZ story, "DoubleClick Sale Could Risk Publisher Exodus."


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus