According to Crain Business, Microsoft may be acquiring online ads serving platform DoubleClick.
"DoubleClick, which hired investment bank Morgan Stanley to work on a possible sale, according to The Wall Street Journal, which first reported the story on Wednesday. DoubleClick has been selling off noncore assets and preparing to cash out since it was taken private in 2005", Crain reported.
UPDATE: Kate Kaye has a look at what this would mean for Microsoft in her ClickZ story, "DoubleClick Sale Could Risk Publisher Exodus."
Introducing SES Online
Want to view one of the sessions you missed or listen to an especially informative presenter a second time? SES New York sessions are available for purchase on ClickZ Academy's new e-Learning site. SES is now Online!
