Michael Arrington of TechCrunch takes a look at Yahoo Underground, presented by Yahoo News. The site was launched on April 1, and Arrington speculates on whether or not it is an elaborate hoax. "If this is an April Fools joke it sure was a lot of work to throw away on April 2nd," he observes.
Yahoo Underground "explores America's fringe cultures with reporting brought to life with original songs and music.“ The new initiative is run by Brad Miskell, who writes for the New York Times and appears to be an actual person who is into fringe culture. The site is integrated into Yahoo News and readers are invited to submit their own content via blog posts, flickr photos and Yahoo Video.
Is is for real? We report. You decide.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!