Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you're looking for, according to NetPlus Marketing's Robin Neifield. Search retargeting is a behavioral targeting technique used by providers like Advertising.com, Blue Lithium, and Revenue Science (and soon DRIVEpm) that serves relevant display ads to a user on one site based on a search query made earlier on another partner site. While early efforts in retargeting were spotty, these offerings have matured to a point where they're worth a second look, Neifield says.
Meet Your Favorite Search Engine Watch Contributors
Many of SEW's leading expert contributors will be at ClickZ Live, the new online and digital marketing event kicking off in New York (March 31-April 3). Hear from the likes of: Thom Craver, Josh Braaten, Lisa Barone, Simon Heseltine, Josh McCoy, Lisa Raehsler, Greg Jarboe, Dan Cristo, Joseph Kerschbaum, John Gagnon, Eric Enge and more!