Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you're looking for, according to NetPlus Marketing's Robin Neifield. Search retargeting is a behavioral targeting technique used by providers like Advertising.com, Blue Lithium, and Revenue Science (and soon DRIVEpm) that serves relevant display ads to a user on one site based on a search query made earlier on another partner site. While early efforts in retargeting were spotty, these offerings have matured to a point where they're worth a second look, Neifield says.
The Original Search Marketing Event is Back!
SES Denver (Oct 16) offers an intense day of learning all the critical aspects of search engine optimization (SEO) and paid search advertising (PPC). The mission of SES remains the same as it did from the start - to help you master being found on search engines. Early Bird rates available through Sept 12. Register today!