SEO News
newcomb-kevin

Search Retargeting Worth a Second Look?

by , Comments

Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you're looking for, according to NetPlus Marketing's Robin Neifield. Search retargeting is a behavioral targeting technique used by providers like Advertising.com, Blue Lithium, and Revenue Science (and soon DRIVEpm) that serves relevant display ads to a user on one site based on a search query made earlier on another partner site. While early efforts in retargeting were spotty, these offerings have matured to a point where they're worth a second look, Neifield says.


ClickZ Live Toronto Twitter Canada MD Kirstine Stewart to Keynote Toronto
ClickZ Live Toronto (May 14-16) is a new event addressing the rapidly changing landscape that digital marketers face. The agenda focuses on customer engagement and attaining maximum ROI through online marketing efforts across paid, owned & earned media. Register now and save!

Recommend this story

comments powered by Disqus