Want to combine some of the benefits of search marketing with display ads? Search retargeting may be just what you're looking for, according to NetPlus Marketing's Robin Neifield. Search retargeting is a behavioral targeting technique used by providers like Advertising.com, Blue Lithium, and Revenue Science (and soon DRIVEpm) that serves relevant display ads to a user on one site based on a search query made earlier on another partner site. While early efforts in retargeting were spotty, these offerings have matured to a point where they're worth a second look, Neifield says.
Upcoming Webinar: PPC Pause and Reflections for 2013
Thursday, December 12 - 2013 was a major turning point in search advertising. With Google's Enhanced Campaigns and Bing's innovative Smart Search capabilities in Windows 8.1, now is a great time to pause, reflect, and plan for the new year. Webinar attendance is free. Sign up today!