This week, you will see a new navigation scheme here on Search Engine Watch. Not only is it an effort to help readers to find critical content more easily, but you will see a new section labeled "SEW Experts". All this week, we're launching a new series of weekly columns, written by several familiar names in the search industry, and a few fresh faces offering new perspectives.
Today's featured column is Link Love, with starting with Engaging Customers to Say I Love You Back, by Justilien Gaspard, who discusses ways to use current customers to gain valuable inbound links and market your Web site at the same time.
You can now sign up for the daily feed of all Experts articles!
Click the link or the images below to subscribe to the Search Engine Watch Experts Feed
You may also opt-in to each column individually by updating your subscription options via our Newsletters & Feeds management page.
When Clicks Don't Get Credit for the Sale
Analytics & ROI expert Eric Enge explains the common problems associated with tracking pay per click campaigns through to the final conversion points. Get tips on how to investigate conversion tracking problems on your Web site and within your online marketing campaigns, and find methods to get more accurate data.
Every Tuesday will feature two new stories: au Natural - focusing on organic search issues. Two columns will publish on alternate Tuesdays: Little Biz and Big Biz , will cover SEM issues for both small businesses and large enterprises.
Tuesday's featured columnists:
Mark Jackson, of Vizion Interactive, with: A Plea to Stop Treating SEO as an Afterthought
Carrie Hill, of Blizzard Internet Marketing, with: Time and Money: Small Businesses Have Little of Each
Monday, we started out with our Paid Search columnist, Tony Wright of Dexterity Media. Tony is a long-time speaker at Search Engine Strategies conferences on paid search advertising, and has written several articles for Search Day. The Search Ads column will publish every Monday, and you will also be able to subscribe to our experts columns via email and RSS feeds shortly.
Read Tony's first article, Desperately Seeking Stats to Prove the Value of Branded Keywords, a rebuttal of sorts to recent commentary on the incremental value of bidding on brand names and branded search terms in paid campaigns.
Optimising Digital Marketing Campaigns with Search, Social and Analytics
At SES London (9-11 Feb) you'll get an overview of the latest tools, tips, and tactics in Paid, Owned, Earned, Integrated Media and Business Intelligence to streamline your marketing campaigns in 2015. Register by 31 October to take advantage of Early Bird Rates.